Packaging and product design is all about persuasion. It can be the only reason that your product is chosen over a competitor.

Regardless of what type of product you are offering, the design needs to engage your potential customers; whether it’s a spur of the moment purchase or something they’ve been contemplating buying for awhile now.

If it doesn’t stand out on the shelves or doesn’t connect with them on a personal level, it won’t go home with them.