Packaging & product Design
The art of persuasion
It can take consumers under six seconds to decide if they feel emotional connection
to your brand.
Packaging and product design is all about persuasion. It can be the only reason that your product is chosen over a competitor.
Regardless of what type of product you are offering, the design needs to engage your potential customers; whether it’s a spur of the moment purchase or something they’ve been contemplating buying for awhile now.
If it doesn’t stand out on the shelves or doesn’t connect with them on a personal level, it won’t go home with them.
“Persuasion is not a science, but an art.”