INSERT LOGO HERE
You may have seen that phrase more than once when using a document template to promote your company or organization. But, it should really say “Insert your mark to ensure immediate recognition, inspire trust, secure loyalty and establish superiority”. Your logo is that important!
A Logo Should
Be memorable and appropriate
Be immediately recognizable
Provide a consistent image of your company or organization
Clearly communicate your company or
Work well across media and scale appropriately
Work both in black and white and in color
“A great logo appears effortless—and is, of course, anything but.”
To devalue the process of creating a logo, jeopardizes your relationship with your audiences.
We start with sketches and see which ones resonate and look best across all the different mediums.
After dwindling down the options, typically two to three designs for the logo are selected and digitized into black and white.
It’s important that the designs stand on their own, in their simplest of forms, before adding color, where things get emotional and subjective.