Special Characteristics we love marketing


While we are fortunate to work with various clients, there are a handful of niches that we really enjoy marketing. Whether it’s enjoying the outdoors, good drinks and food or bettering lives through caring for others, these companies and organizations are enriching lives in one way or another! And that is definitely worth marketing to us.

It can arguably be said that most companies or organizations enrich lives in some way by the product or services they provide. But we’re not talking about how a toothpaste enhances the whitening of your teeth or how plastics “make it possible”. We’re talking about enjoying” the view from your stand-up paddle board, while peacefully floating down the river that local peeps are working hard to keep clean. And sharing that adventure with a few friends over a couple brews from a regional brewery.

niche marketing: a market that has a special characteristic that’s worth marketing.