Packaging & Product Design

The art of persuasion

Persuasion

Packaging and product design is all about persuasion. It can be the only reason that your product is chosen over a competitor.

Regardless of what type of product you are offering, the design needs to engage your potential customers; whether it’s a spur of the moment purchase or something they’ve been contemplating buying for awhile now.

If it doesn’t stand out on the shelves or doesn’t connect with them on a personal level, it won’t go home with them.

“Persuasion is not a science, but an art.”William Bernbach

Six Seconds

It can take consumers under six seconds to decide if they feel emotional connection
to your brand.