Habitat for Humanity Choptank reached out to DivingDog to create a separate brand within the Habitat for Humanity International branding guidelines. We started with a branding strategy that evolved into a complete suite of tools for staff to engage directly with prospective homeowners, volunteers and donors.
We’ve been lucky to be involved in two different campaigns that have debunked myths and celebrated the impact that Habitat Choptank has made over 25 years.
Perhaps the most rewarding was interviewing homeowners and volunteers about their experiences for a series of commercials and promotional video. It is truly remarkable to hear first-hand and witness how Habitat for Humanity Choptank has changed so many lives.